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Creating a Post-purchase Upsell Campaign

Learn how to create a Post-purchase Campaign using Checkout Upsell for WooCommerce.

Joel Porselvan avatar
Written by Joel Porselvan
Updated over a week ago

Introduction:

Post Purchase Upsell is a marketing strategy that allows you to offer additional products or services to customers after they have made a purchase on your WooCommerce store. This technique is a great way to increase your revenue and customer satisfaction. By offering related or complementary products, you can help customers get the most out of their initial purchase and encourage them to buy more.

For example, an online clothing store can offer a complementary accessory to a customer who just bought a dress.

This user guide explains how to create a Post-purchase Campaign using Checkout Upsell for WooCommerce.

Example Scenarios:

  1. Offering a 40% discount on Airpods when customers purchase iPhones).

  2. Offer a free Mouse when a customer purchases a Monitor.

  3. If a customer buys clothes for $500, he qualifies for a $50 discount on sunglasses

Please note that before proceeding, you must have installed and activated the Checkout Upsell. It is important to note that this feature requires the PRO version.

Now, let's take a closer look at each example in detail.

Example 1: Offering a 40% discount on Airpods when customers purchase iPhone

In this scenario, when the customer adds an iPhone to the cart then they have a discount of 40% on the offer page.


Here is the video walkthrough for detailed information

Creating an offer:

  • Go to WordPress dashboard -> Checkout Upsell -> Create new campaign -> Choose “Post-purchase”.

  • Click on the button “Add offer”.

Here is the screenshot of the offer configuration that follows,

Detail of configurations are:

Step 1: Choose the offer product (AirPods) which you want to display in the offer page by typing a few characters of the product name and set a quantity for the selected offer product or adjust the quantity based on your requirement.

Step 2: Choose the “Discount Type” as Percentage and set the value as 40%. You also have the option to choose other discount types as fixed discount, free and No discount.

Step 3: You have successfully created a offer, click on the button “Add offer”

Step 4: Now choose the “Conditions” as “Products in order” You also have the option to choose other conditions.

Step 5: Choose the condition product (iPhone) When a customer purchases an iPhone, they are given the option to buy AirPods on the offer page.

Step 6: Once you are successfully created a campaign click Save and Close.

Other details shown in the below screenshot are (optional):

Overall usage limit: The "Overall usage limit" refers to a maximum number of times an offer can be used by all customers in whole. Something like early-bird offers for the first 5 users or 10 users.

For example, if the limit is 100, the offer can only be applied to a total of 100 orders, regardless of the number of customers. Once the limit is reached, the offer will get disabled automatically.

Usage limit per customer: The “Usage limit per customer” refers to a restriction on the number of times a specific upsell offer can be claimed by an individual customer. It sets a maximum limit on the usage of the upsell for each customer.

For example: If the usage limit per customer is set to 3, it means that each customer can only claim the offer up to a maximum of 3 times. Once a customer has claimed the offer 3 times, they will no longer be able to avail the offer.

Now, we have successfully created a campaign.

Let's see how it works on the offer page.

Now the offered product has been successfully displayed in our offer page. Please ensure to click “Add offer to my order” to avail the offered product, or click “skip offer” to skip the offer.

Example 2 : Offer a free Mouse when a customer purchases a Monitor.

In this scenario when a customer buys a Monitor, they qualify for a free discount on Mouse on the offer page.

Creating an offer:

  • Go to WordPress dashboard -> Checkout Upsell -> Create new campaign -> choose “Post-purchase”.

  • Click on the button “Add offer”.

Here is the screenshot of the offer configuration that follows,

Detail of configurations are:

Step 1: Choose the offer product (Mouse) which you want to display in the offer page by typing a few characters of the product name and set a quantity for the selected offer product or adjust the quantity based on your requirement.

Step 2: Choose the “Discount Type” as Free. You also have the option to choose other discount types as fixed discount, Percentage and No discount.

Step 3: Once we have successfully created a offer, click on the button “Add offer”

Step 4: Now choose the “Conditions” as Products in order and select Monitor.You also have the option to choose other conditions. After choosing the condition choose the offer product to display in the offer page.

Step 5: Once we have successfully created a campaign, click on the button “Save and Close”.

Other details shown in the below screenshot are (optional):

Overall usage limit: The "Overall usage limit" refers to a maximum number of times an offer can be used by all customers in whole. Something like early-bird offers for the first 5 users or 10 users.

For example, if the limit is 100, the offer can only be applied to a total of 100 orders, regardless of the number of customers. Once the limit is reached, the offer will get disabled automatically.

Usage limit per customer: The “Usage limit per customer” refers to a restriction on the number of times a specific upsell offer can be claimed by an individual customer. It sets a maximum limit on the usage of the upsell for each customer.

For example: If the usage limit per customer is set to 3, it means that each customer can only claim the offer up to a maximum of 3 times. Once a customer has claimed the offer 3 times, they will no longer be able to avail the offer.

Now, we have successfully created an offer, Let see how it works on the offer page.

Now the offered product has been successfully displayed in our offer page. Please ensure to click “Add offer to my order” to avail the offered product, or click “skip offer” to skip the offer.

Example 3 : If a customer buys clothes for $500, he qualifies for a $50 discount on sunglasses

In this scenario, if a customer buys clothes for $500, he qualifies for a discount on sunglasses in the offer page.

Creating an offer:

  • Go to WordPress dashboard -> Checkout Upsell -> Create new campaign -> choose “Post-purchase”.

  • Click on the button “Add offer”.

Here is the screenshot of the offer configuration that follows,

Detail of configurations are:

Step 1: Choose the offer product (Sunglass) which you want to display in the offer page by typing a few characters of the product name and set a quantity for the selected offer product or adjust the quantity based on your requirement.

Step 2: Choose the “Discount Type” as Percentage and set the value as 30%. You also have the option to choose other discount types as fixed discount, free and No discount.

Step 3: Once we have successfully created a offer, click on the button “Add offer”

Step 4: Choose the “Conditions” as Order total and choose the order total is Greater than or equal to (>=). You also have the option to choose other conditions. “Add condition”

Step 5: Once we have successfully created a campaign, click on the button “Add offer”

Other details shown in the below screenshot are (optional):

Overall usage limit: The "Overall usage limit" refers to a maximum number of times an offer can be used by all customers in whole. Something like early-bird offers for the first 5 users or 10 users.

For example, if the limit is 100, the offer can only be applied to a total of 100 orders, regardless of the number of customers. Once the limit is reached, the offer will get disabled automatically.

Usage limit per customer: The “Usage limit per customer” refers to a restriction on the number of times a specific upsell offer can be claimed by an individual customer. It sets a maximum limit on the usage of the upsell for each customer.

For example: If the usage limit per customer is set to 3, it means that each customer can only claim the offer up to a maximum of 3 times. Once a customer has claimed the offer 3 times, they will no longer be able to avail the offer.

Now, we have successfully created an offer, Let see how it works on the offer page.

Now the offered product has been successfully displayed in our offer page. Please ensure to click “Add offer to my order” to avail the offered product, or click “skip offer” to skip the offer.

Above discussed scenarios requires PRO

Still unclear?

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