Introduction:
A "Thank you Page Upsell" refers to a marketing strategy where a business offers additional products to a customer immediately after they've made a purchase. This approach leverages the positive sentiment of a "thank you" moment to entice the customer to consider enhancing their original purchase or exploring related offerings. It aims to increase the average order value and customer satisfaction by presenting relevant product options.
This user guide explains how to create a Post-purchase Campaign using Checkout Upsell for WooCommerce.
Example Scenarios:
Show related products on the thank you page
Showcase upsell products on the thank you page
Please note that before proceeding, you must have installed and activated the Checkout Upsell. It is important to note that this feature requires the PRO version.
Now, let's take a closer look at the scenarios in detail.
Example 1: Show related products on the thank you page
In this scenario, when a customer places an order, products related to that order will be shown in the "You may also like" section of the Thank You Page immediately after the order is placed by customers. This encourages customers to shop more and increases the chance of additional purchases.
To create this campaign, follow these steps
Creating a Campaign
Go to WordPress dashboard -> Checkout Upsell -> click on the button "Create new campaign"
Choose "Thank you Page Upsells"
Here is the screenshot of Campaign that follows,
Detail of configurations are:
Step 1: Give a title for the campaign. For example: Thank you page upsell
Step 2: Then choose the product suggestion method as "Use Related Products" since we are displaying related products based on the order placed in thank you page.
Options available in products suggestion methods are:
Use Related Products - With this option, we make use of WooCommerce's Related Products feature. It figures out which products are related to the one you just bought by looking at things like the same tags or categories. So, for example, if you buy a bag, after you finish your order, you'll see other bag-related products on the Thank You Page.
Use Cross-Sell Products - When you choose this option, we'll show you products that are set as "Cross-Sell" in the "Linked Products" section in the product creation page.
Use Upsell Products - When you choose this option, we'll show you products that are set as "Upsell" in the "Linked Products" section in the product creation page.
Step 3: Choose the display location of the upsell and change template designs if required
Step 4: You can also add Additional Conditions for the Campaign (if required).
Step 5: Click on “SAVE” once we have successfully created the Campaign.
Now, as soon as customers places their order, they'll see Related Products displayed on the Thank You Page.
Screenshot of Thank you Page showing the Thank you Page Upsell:
Example 2 : Showcase upsell products on the thank you page
In this scenario, when a customer makes a purchase, we will display upsell products related to the purchased item in the "You may also like" section of the Thank You Page right after the order is placed by customers. This encourages customers to make additional purchases and increases sales.
To create this campaign, follow these steps
Creating a Campaign
Go to WordPress dashboard -> Checkout Upsell -> click on the button "Create new campaign"
Choose "Thank you Page Upsells"
Here is the screenshot of Campaign that follows,
Detail of configurations are:
Step 1: Give a title for the campaign. For example: Thank you page upsell 2
Step 2: Then choose the product suggestion method as "Use Upsell Products" since we are displaying upsell products based on the order placed in thank you page.
Options available in products suggestion methods are:
Use Related Products - With this option, we make use of WooCommerce's Related Products feature. It figures out which products are related to the one you just bought by looking at things like the same tags or categories. So, for example, if you buy a bag, after you finish your order, you'll see other bag-related products on the Thank You Page.
Use Cross-Sell Products - When you choose this option, we'll show you products that are set as "Cross-Sell" in the "Linked Products" section in the product creation page.
Use Upsell Products - When you choose this option, we'll show you products that are set as "Upsell" in the "Linked Products" section in the product creation page.
Step 3: Choose the display location of the upsell and change template designs if required
Step 4: You can also add Additional Conditions for the Campaign (if required).
Step 5: Click on “SAVE” once we have successfully created the Campaign.
Now, as soon as customers places their order, they'll see Upsell Products displayed on the Thank You Page.
Screenshot of Thank you Page showing the Thank you Page Upsell:
Above discussed scenario require PRO
Note:
Screenshot showing where the Cross-Sell and Upsell products are configured:
If the product isn't showing up on the Thank You Page, please double-check that you've chosen the Cross-sell/Upsell products within WooCommerce -> Products (during product setup). This way, when a customer buys an item and completes the purchase, the related Cross-sell/Upsell products will appear on the Thank You Page through the Thank You Page Upsells Campaign.
Additional setting that might help:
To change the display location and limit the number of products to display in thank you page:
Go to Wordpress back end -> Checkout Upsell -> Settings -> Campaigns and scroll down to find the below setting and save the changes.
Next Steps:
You may also want to checkout these helpful guides:
Still unclear?
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