Introduction:

In WooCommerce, a Product Add-On Campaign is a powerful strategy used by online store owners to increase their average order value (AOV) by encouraging customers to add complementary or related products to the product page before completing their purchase. This is achieved by offering customers enticing deals, discounts, or suggestions for additional items that enhance their shopping experience or meet their needs.

For example, Let's say you run an online electronics store, and a customer is about to purchase a high-end digital camera from your website. To implement a Product Add-On Campaign, you can offer the customer relevant add-ons that enhance their photography experience. Here's how it might work:

This user guide explains creating a Product Add-on campaign using Checkout Upsell for WooCommerce.

Example Scenarios:

Before proceeding, you must have installed and activated the Checkout Upsell PRO.

Let us get started,

Example 1: Percentage Discount: Provide a discount on the Product Add-on offer product (e.g., On the T-shirt product page 10% off on the Cap).

In this scenario, when the customer opens the product page of the t-shirt they have a discount for the Cap of 10% on the product page.

Creating an offer:

Here is the screenshot of the offer configuration that follows,

The details of the configurations are:

Step 1: Choose the Specific Product "T-shirt" in the filter section you want to display on the product page by typing a few characters of the product name.

Step 2: Choose the Product suggestion method as "Specific Product" and choose "Cap" by typing a few characters of the product name.

Step 3: Choose the Cart item quantity field as "Allow customer to change quantity" This allows the customer to choose the Product Add-on product quantity manually.

Step 4: Finally, set the discount type as Percentage Discount and set the value as 10%

Now, we have successfully created a Product Add-on campaign, Let's see how it works on the Product page.

Now the offered Product Add-on product has been successfully displayed on the product page. Please make sure you select the checkbox to use the offered Add-on product.

Example 2: Free Discount: Offer the Product Add-on product for free.

In this scenario, when the customer chooses a certain product we display a Product Add-on product for free.

For the product suggestion method choose Custom products.

So, you need to choose the Add-On products manually when you create or edit the products.

Creating an offer:

Here is the screenshot of the offer configuration that follows,

The details of the configurations are:

Step 1: Choose the All Product in the filter section

Step 2: Choose the Product suggestion method as "Custom Product"

Step 3: Choose the Cart item quantity field as "Fixed quantity" and set it as 1, this allows the customer to add only one free quantity of Add-on product.

Step 4: Finally, set the discount type as Free Discount.

Here is the screenshot of the Custom Add-on product configuration that follows,

Now, we have successfully created a Custom Add-on product,

Let's see how it works on the Product page.

Now the offered Add-on product has been successfully displayed on the product page. Please make sure you select the checkbox to use the offered Add-on product.

Example 3: No Discount: Display the Product Add-on offer on the product page without a discount.

In this scenario, when the customer chooses any product on the product page we offer an Add-on product for No discount.

Creating an offer:

Here is the screenshot of the offer configuration that follows,

The details of the configurations are:

Step 1: Choose the All Product in the filter section you want to display on the product page.

Step 2: Choose the Product suggestion method as "Use Related Product".

Step 3: Choose the Cart item quantity field as "Sync Quantity with parent product quantity". This allows the customer to sync the Add-on product quantity with the main product.

Step 4: Finally, set the discount type as No Discount.

Now, we have successfully created a Product Add-on campaign, Let's see how it works on the product page.

Now the offered Add-on product has been successfully displayed on the product page. Please make sure you select the checkbox to use the offered Add-on product.

Above discussed scenarios require PRO

If you need any assistance, please create a support request in our ticket system. We are always happy to assist you :)