Most online stores often have different set of customers. A common scenario is that you will have wholesale customers, retail customers.

Wholesale customers often purchase in bulk quantities. So you may want to provide a discount that applies only to wholesale customers.

This guide walks you through step by step with the discount rule that applies to specific user roles.

NOTE: User role based discount is available in our PRO version.

NOTE: This guide assumes that you have already assigned the wholesale customers to a user role. WordPress provides a concept called user roles. You can use plugins like User Role Editor to create any number of roles and assign users to those roles.

If you have not assigned your users to any roles, you might want to consider assigning your wholesale customers to a user role.

Let us now proceed with the rule set up using an example.

Let's assume that you wanted to provide a 20% discount to customers who belong to the user role "Subscriber".

Navigate to Woocommerce -> Woo Discount Rules -> Add New Rule.

After entering into the rule page, just add the rule name and you can select the Discount Type "Product Adjustment" from the Drop-down menu.

Its quite simple, you need to set all products in the filter condition and enter the discount percentage in discount tab.

The User role conditions should be added in the Rules (optional) section.

Here is a screenshot of how the cart page looks with discount applied :


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