Discount based on Taxonomies (Tags/ Brands)

Discover how to use the Discount Rules for WooCommerce plugin to apply discounts based on the product tags, brands and other taxonomies

Sangeetha avatar
Written by Sangeetha
Updated over a week ago

In this document let’s discuss about two discount types:

  • Discount based on Tags

  • Discount based on Brands

Introduction:

Discount based on Tags refers to offering discounts on products that are assigned to specific tags whereas, discount based on Brands refers to offering discounts on products associated with specific brands.

For example: 10% discount on all products tagged as "summer collection”, 15% discount on all products from the brand "Nike."

The Discount Rules for WooCommerce plugin allows you to offer targeted discounts based on tags and brands which allows you to target specific products or groups of products and provide customers with incentives to purchase them.

Example scenarios:

  • 10% off on all products tagged as "Clearance Sale"

  • Get a 20% discount on products tagged as "New Arrivals" from the whole cart

  • Enjoy a 15% discount on all products from the brand "Adidas"

  • Get Free Shipping while customers purchase from the brand "Crocs"

To create rules with Tags/ Brands conditions, you need to have the Discount Rules PRO plugin installed and activated. Purchase the PRO version by clicking on the button below.

Now, let's explore each example scenario in detail.

Discount based on Tags:

Example 1: 10% off on all products tagged as "Clearance Sale"

In this scenario, customers will receive a 10% discount on all products that are tagged as "Clearance Sale".

To create this rule, follow these steps

Creating a Discount Rule:

  • Go to WordPress dashboard -> Woocommerce -> Woo Discount Rules -> Click on “Add New Rule” button

  • Select the discount types as “Product Adjustment”

Configure the discount rule according to the screenshot provided below:

Details of configurations are:

  • Choose "Tags” from the filter options and type a few characters of the tag name to find and select it. You also have options like specific Categories, selected Attributes, Sku’s, brands and so on… You can choose the option depending upon your requirement.

  • Set the discount type to a 10% Percentage Discount. You also have options to choose Fixed discount or Fixed price per product

  • Click on “SAVE” once we have successfully created the rule.

Customers who make a purchase from the “Clearance Sale” tag will receive a 10% discount on all products associated with that tag.

Screenshots showing 10% off applied on the products that are tagged as “Clearance Sale” :

Example 2: Get a 20% discount on products tagged as "New Arrivals" from the whole cart

In this scenario, customers will receive a 20% discount on their entire cart on products that are tagged as "New Arrivals."

To create this rule, follow these steps

Creating a Discount Rule:

  • Go to WordPress dashboard -> Woocommerce -> Woo Discount Rules -> Click on “Add New Rule” button

  • Select the discount types as “Cart Adjustment”

Configure the discount rule according to the screenshot provided below:

Details of configurations are:

  • Choose "Tags” from the filter options and type a few characters of the tag name to find and select it. You also have options like specific Categories, selected Attributes, Sku’s, brands and so on… You can choose the option depending upon your requirement.

  • Set the discount type to a 20% percentage discount. You also have options to choose Fixed discount or Fixed discount per product

  • Give a discount label/ coupon name for this discount. For example: 20% OFF

  • Click on “SAVE” once we have successfully created the rule.

Customers who make a purchase from the "New Arrivals" tag will be eligible for a 20% discount on their entire cart containing items from that tag.

Screenshots showing 20% off applied from the whole cart for products that are tagged as “New Arrivals” :

Refer this video to know more about offering discount based Tags :

Discount based on Brands:

  • Does your Woocommerce Store have products categorized under specific Brands?

  • If you have created Brands in Woocommerce, you can provide exclusive discounts for those Brands by listing them under the filter section.

See the attached screenshot, highlighting the "Brands" filter under Custom Taxonomy:

If you have Brands on your site that are not listed in the Filter section, then contact our support team.

Now, let's explore how to offer discounts using Brands, with examples.

Example 3: Enjoy a 15% discount on all products from the brand "Adidas"

In this scenario, customers will be able to avail a 15% discount on all products belonging to the brand "Adidas".

To create this rule, follow these steps

Creating a Discount Rule:

  • Go to WordPress dashboard -> Woocommerce -> Woo Discount Rules -> Click on “Add New Rule” button

  • Select the discount types as “Product Adjustment”

Configure the discount rule according to the screenshot provided below:

Details of configurations are:

  • Choose "Brands” from the filter options under the custom taxonomy section and type a few characters of the brand name to find and select it. You also have options like specific Categories, selected Attributes, Sku’s, tags and so on… You can choose the option depending upon your requirement.

  • Set the discount type to a 15% Percentage Discount. You also have options to choose Fixed discount or Fixed price per product

  • Click on “SAVE” once we have successfully created the rule.

Customers who make a purchase from the brand “Adidas” will get 15% discount on all products from that brand.

Screenshots showing 15% off applied on the products that are associated in the Brand "Adidas" :

Example 4: Get Free Shipping while customers purchase from the brand "Samsung"

In this scenario, customers will get "Free Shipping" while purchasing from the brand "Samsung"

To create this rule, follow these steps

Creating a Discount Rule:

  • Go to WordPress dashboard -> Woocommerce -> Woo Discount Rules -> Click on “Add New Rule” button

  • Select the discount types as “Product Adjustment”

Configure the discount rule according to the screenshot provided below:

Details of configurations are:

  • Give a title for this rule and click on the “Add condition” button

  • Select the “Brand” as additional condition and search for the brand "Samsung" by typing a few characters and inlist the brand

  • Set the operator as "Greater than or equal" as 1

  • Click on “SAVE” once we have successfully created the rule.

Customers who make a purchase from the brand “Samsung” will receive "Free Shipping" on their order.

Screenshots showing Free Shipping applied while cart has products from Samsung Brand:

Refer this video to know more about offering discount based on Email TLD and Email domains :

The above discussed scenarios requires PRO

Next Steps:

You may also want to check out these helpful guides:

Still unclear?

If you need any assistance, please create a support request at our ticket system. We are always happy to assist you :)

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